background story

I bring a human-centred mindset to design, informed by my background in Anthropology and sharpened through years of delivering digital products across industries. My career began with hands-on coding and UX design, and has grown into leading end-to-end design processes from research and strategy through to delivery, testing, and iteration.

I have rebranded organisations, built design systems from the ground up, and transformed complex platforms into intuitive experiences. Working across sectors including open access transport, fintech, and enterprise software, I’ve consistently driven outcomes that balance business goals with user needs.

As a designer, I focus on clarity, consistency, and measurable impact. As a collaborator, I value cross-functional partnership and mentoring teams to deliver thoughtful, modern solutions at scale. I remain curious, but I approach challenges with the experience and perspective needed to lead.