hey there, i’m lauryn 👋🏽
Using empathy, curiosity and design to craft experiences that are engaging, accessible, and user-centric.
Recent Work
Using empathy, curiosity and design to craft experiences that are engaging, accessible, and user-centric.
Redesigned Grand Central and CrossCountry’s marketing websites to improve clarity and brand coherence.Enhanced booking journeys for Chiltern Railways, Grand Central, and CrossCountry across iOS, Android, web, and mobile web, delivering research-backed features supported by testing and QA. Drove consistency across the three TOCs through a unified design approach and shared UX principles.
Product Design
User Research
Design Systems
Accessibility
Testing
I designed 100+ wireframes for a Enterprise resource planning software and developed Business Engines brand and first design system.
User Interface Design
User Research
Design Systems
Transformed the visual identity of Appy, formerly known as SuperSaver, a Highstreet loyalty app.Successfully modernised the brand while maintaining its core essence by seamlessly rebranding its logo, colour palette, and typography.
User Interface Design
Branding
Marketing
Enhanced user experience for a platform specialising in risk management and adverse media monitoring.
Product Design
User Research
Digital Design
Design Systems
Redesigned Gourvid’s brand, refreshing print and digital marketing.
User Interface Design
Branding