Arachnys is a provider of frictionless KYC & AML intelligent data to onboard and monitor businesses.
Having recently been acquired by an American firm (Aml right-source), Arachnys were rapidly growing and required a innovative product that reflected their position as a major player in the global fintech industry.
I was to evolve Gourvid’s brand identity, creating a look and feel that would appeal to their target market. The brief was to update the brand, website and print/marketing materials.
Working closely with the product managers and engineers, the main use cases were prioritised allowing for the design team to brainstorm solutions.
We held many user/design workshops and set to refreshing the product and making the experience more pleasant.
Sketching wire frames, prototypes, storyboards, and user flows customised to users’ needs. Maintenance of design systems and components and designing marketing and print materials.
In addition, I composed clear and detailed user stories, project plans, and acceptance criteria, for smooth collaboration with engineers.
I discovered a significant problem within the platform where users could make changes to the version history, potentially causing serious errors or rendering tasks impossible due to complexity.
In response, I lead a UX/UI initiative to address these issues. By thoroughly examining the current entity directory flow and conducting user research, I identified key areas for improvement:
1. Users were unable to view entity version history due to system complexity.
2.Changes to version history sometimes led to error screens.
3. Users couldn't always recognise when the system reverted to an old version, leading to confusion.
After implementing adjustments and conducting usability tests, the product team successfully enhanced the user experience. To assess the effectiveness of our changes, we conducted an A/B test with the final prototype, clearly demonstrating the improvements achieved.
It's important to document new design guidelines when refreshing designs.
I created a data visualisation deck to showcase products findings and solutions.
A collection of marketing materials.
