Specialists since 2016 providing high-quality, terroir driven wines from South America and Spain.
Originally Argentinian importers, after expanding their portfolio to south American and Spain. Gourvid wanted to refresh their brand and website to reflected the quality of their products.
User Interface Design
Branding
I was to evolve Gourvid’s brand identity, creating a look and feel that would appeal to their target market.
The brief was to update the brand, website and print/marketing materials.
Speaking with the executives, it was clear they were unhappy with how their brand reflected the business.
I began by immersing myself in the wine industry, researching competitors and conducting collaborative workshops in which I presented concepts to the team.
From there we were able to decide on a theme for the brand and I knew what direction I needed to take.
As the design lead, I spearheaded the design process. I updated UI, whilst ensuring brand consistency and quality were maintained.
In addition, I worked closely with the developer in ensuring that our project met deadlines. I performed QA testing on the products and held weekly collaborative product-developer sprints to ensure we were working effectively and efficiently.
Workshops and collaborative team effort helped narrow down theme and direction.
A collection of gourvid marketing and print materials.
After identifying major functionality and usability issues, I focused on creating an intuitive and simple user experience for the target audience. Here is the before and after:
In order to drive revenue for Gourvid, I focused on delivering material improvements to their organic Google keyword positions, eCommerce conversion rate and Google Ad campaigns.
Increase in eCommerce transactions as tracked by Google Analytics.
Increase in website revenue as tracked by Google Analytics.
Increase in organic traffic as tracked by Google Analytics.
